Purpose inspires. But moreover, it guides problem-solving and good decision making. The deeper an organization can infuse purpose into its culture, the better the results. Purpose empowers people to do their best work. Tesla CEO Elon Musk knows this, and puts that idea into practice from the moment a candidate sits down for an interview. According to one Tesla employee: “Tesla is a hardcore place to work… There are many plush jobs in the Bay Area to choose from, but it would be hard to find one as satisfying and as meaningful.”
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